STRATEGY

Brand Positioning

Positioning establishes a unique place in the world for your brand. How will consumers set you apart from competitors? Emotional connection, otherwise known as the brand’s heart is how you want your company to be perceived by everyone.

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Powla-Brand-Positioning
Powla-Brand-Positioning

STRATEGY

Brand Positioning

Positioning establishes a unique place in the world for your brand. How will consumers set you apart from competitors? Emotional connection, otherwise known as the brand’s heart is how you want your company to be perceived by everyone.

Let’s Talk
Powla-Brand-Personality

STRATEGY

Brand Personality

Personalities fall under a range of archetypes, which are the personification of brand behaviours. They provide a roadmap that enables you to more accurately appeal to a given desire with a specific personality. This helps your brand connect better with your audience and differentiates yourself from your competitors.

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STRATEGY

Brand Voice

Defining a voice gives your brand an attitude. Are you quirky, authentic, witty or passionate? We’ll help you find your way by building a chart that helps anyone in your business write consistent content.

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Powla-Brand-Voice
Powla-Brand-Voice

STRATEGY

Brand Voice

Defining a voice gives your brand an attitude. Are you quirky, authentic, whitty or passionate? We’ll help you find your way by building a chart that helps anyone in your business write consistent content.

Let’s Talk
Powla-Customer-Journey

STRATEGY

Customer Journey

Think of it as a “day in the life of.” The consumer journey is a visual map of different scenarios in which your target audience might interact. Establishing user interactions helps our team predict roadblocks and provides insight into functionality and user behavior.

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